Join the conversation
Using Twitter is still one of the easiest ways to engage with people in your industry regardless of whether or not they follow you. It allows you to join in on trending conversations and get your message in front of people who are interested in your niche but aren’t yet aware of your brand. Twitter also allows you to establish yourself as a thought leader in your industry by contributing valuable insight into topics that people are already talking about.
Use hashtags appropriately
We just talked about how critical it is to join the conversation on Twitter, but it’s just as important to make sure the conversation is relevant to you.
Many brands try to stay top of mind by joining in on every trending topic, despite if it’s relevant to their brand or not. This is not a great strategy to follow and will lead to a reduced focus on your core brand message. Maintaining the focus of your message and don’t dilute your brand and message by jumping on every topic you see. Instead, focus on your own branded hashtags and participating in trends that matter to your audience and that you can add actual value to discussion in.