1. Page Likes
The very first ad type is the one that will boost your page’s organic reach. The goal of this campaign is to spread awareness about your brand and what you offer. It is to encourage your target audience to follow you on Facebook with a ‘like’ for further updates.
2. Engagement Ads
These ads help target existing users. They help to generate an activity on your business website or within an app. You could use these ads to highlight new features, new products or simply run an offer that encourages them to engage with your app or website once again.
3. Post Promotion
We all know how a few posts do better than the others on social media. When you’re driving people to your page, you will notice that they interact with some content more than what you have been posting so far. That’s your opportunity to target more customers from that segment.
4. Acquisition Ads
One of the primary goals for most businesses and apps is to acquire more users or customers. While engagement ads are targeted at re-engaging existing users, acquisition ads are focused on bringing new users/ customers to your business.
These could be…
- App install ads
- Lead generation ads
- Product/service promotion ads.
5. Brand awareness
Sometimes the best way to get more conversions it to let people know more about your brand. Using Facebook ads you can boost the exposure your brand name gets. But this can only be done when you share remarkable content that establishes you as an industry authority.
6. Localized ads
While some businesses focus on global brand awareness, there are some that have location specific goals. These campaigns are set using the geographic location of your customers. And target them with tailored offers for high relevance. It could be to encourage a store visit or to avail an offer on product purchase in a specific area.
7. Website Conversions
Even though most brand awareness campaigns result in driving traffic to the website, the website conversion ads are a different ball game. They are super-targeted and specific in nature. In short: they take visitors towards a defined call to action on a particular page of your business website.
8. Website Clicks
If you’re new to the industry and are just starting reach out to your customers, website click campaigns are your best bet.
9. Event promotions
Interactive content is what performs the best on Facebook. Promoting events and encouraging your target audience to participate is a great way to put forward your value proposition and get a chance to start a conversation without sounding too salesy.
10. Offer Promotions
Every business wants a chance to interact with their customer and highlight the value they can give deliver. This is why you see many brands running promo offers or special discounts designed to appeal to their target market.